Insights
Scroll for more
STAFF SPOTLIGHT – Jason Morris, General Manager, Pink Lady®
In this interview, we explore the foundations of great leadership, and the secret sauce to creating inspired, globally-recognised brands with longevity.
STAFF SPOTLIGHT – Andrew Hooke, Chief Operating Officer
In this interview, we explore the foundations of great leadership, and the secret sauce to creating inspired, globally-recognised brands with longevity.
STAFF SPOTLIGHT – Craig Chester, Head of Commercial Development, Emerging Markets
In our first STAFF SPOTLIGHT interview, we talk tenure, tactics and why brands can learn valuable lessons from the sports arena.
When AI meets strong brand foundations: lessons from Pink Lady®
Exploring how strong brand foundations unlock agility in the age of AI.
‘Licensing IP helps unlock the full value of innovation.’ Licensing interview with Miguel Ferreira
In branded fresh produce, licensing IP is about transforming protected assets into real-world value.
‘Quality is about protecting the brand.’ Quality interview with Andrew Mandemaker
The word ‘quality’ has become so ubiquitous as to almost lose meaning. What does quality mean in the branded fresh produce space?
From the starting blocks to supermarket shelves: Why validation is key to fresh produce NPD
What does it take to go from concept to creation in NPD? We unpack this multi-step process.
‘A strong brand is vital to commercial success.’ Branding interview with Sophie Griffith
In the first of our five-part series, we sit down with Twenty Degrees Global Head of Brand for Pink Lady®.
It’s all in the planning: Why data and consumer research underpin the NPD process
Customer needs, market trends and consumer behaviour – data and research are crucial in NPD.