Our services
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We transform licensed brands into global household names through a complete and flexible service offering.
Twenty Degrees offers unparalleled expertise to grow and commercialise fresh produce brands across five key areas.
Strategic marketing and brand management
Leveraging proven capabilities and expertise in marketing and campaigns, we build global brands in the fresh produce sector.
Quality assurance and compliance
Our global network of quality assurance and compliance experts ensures fresh produce brands adhere to rigorous standards to uphold and maintain exceptional quality.
Intellectual property (IP) protection and management
Twenty Degrees leverages expertise in international IP protection and management to safeguard fresh produce brands, ensure their competitive advantage, and unlock strategic growth.
Licensing, administrative and financial management support
Our extensive experience in licensing, administrative and financial management enables Twenty Degrees to build and connect integrated commercial licensing structures for our partners worldwide.
Territory management
Leveraging in-market insights from our global team, we understand the regional nuances of the retail and consumer landscapes to inform market entry and growth opportunities for brands.
Communications and Events
With expertise across communications, events, PR and crisis management, Twenty Degrees helps fresh produce brands command the reach, attention and market presence they deserve.
Through our tailored approach, Twenty Degrees is a global commercialisation partner that helps brands reach their full potential by providing strategic marketing, licensing, territory management, intellectual property protection, quality assurance and financial and administrative services.
Frequently asked questions
Who is Twenty Degrees?
Twenty Degrees specialises in the commercial development of branded fresh produce, leveraging industry knowledge and expert skills to elevate brands on a global scale. A wholly owned subsidiary of Apple and Pear Australia Ltd (APAL), Twenty Degrees presents a new global offering in the commercial development of branded fresh produce, harnessing APAL’s specialist licensing and IP management skills and the expertise of APAL’s UK subsidiary, formerly Coregeo.
What experience does Twenty Degrees have in managing brands?
For over 30 years, Twenty Degrees – formerly Apple and Pear Australia Limited (APAL) and Coregeo’s commercial and marketing teams – has expertly managed the Pink Lady® brand. Building on this proven experience, Twenty Degrees offers an adaptable suite of services designed to drive commercial development and the global success of branded fresh produce, working with other fresh produce brands including Joya®, Ricó™, Tenderstem®, and Zespri® UK.
What services does Twenty Degrees offer?
Twenty Degrees brings together global expertise and capabilities in strategic marketing and brand management, quality assurance and compliance, intellectual property (IP) protection and management, licensing, administrative and financial management support and territory management. Through a complete and flexible service offering, Twenty Degrees offers unparalleled expertise to our partners across five key areas to grow and commercialise brands.
What countries and territories do you operate in?
Twenty Degrees is a global organisation, with offices in Australia, Singapore and the United Kingdom. Twenty Degrees has an active presence in the United Kingdom, the Republic of Ireland, the rest of mainland Europe, the Gulf States including UAE, and Southeast Asia.
How do I turn my product into a brand?
To start the conversation, please email contact@twentydegrees.com and our team will get in touch with how we can assist you in bringing fresh produce to life.
How long does it take to develop a brand for my product?
Twenty Degrees offers expertise across all facets of brand growth and management, working closely with partners to develop a strategy that takes into consideration the type of product and what channels have been identified for that product to be a success in its category.
I already have a fresh produce brand and need help to develop a marketing plan. Can you assist?
Yes, we can. Twenty Degrees will work with you to identify and define your target market and then develop and build brand strategies and plans for the brand. The plans will include all marketing touchpoints, including digital, social media and traditional communication channels.
How do I become a licensee for a Twenty Degrees-managed brand?
Please email contact@twentydegrees.com and let us know which of our brands you are interested in becoming a licensee for and in which location and a Twenty Degrees team member will get back to you with further information.
Can you help me with selling my product to a retail or foodservice partner?
Twenty Degrees works with licensee partners to develop compelling proposals and growth strategies that will open doors to retail or foodservice partners to list your product/brand. Email contact@twentydegrees.com for more information.