Intellectual property (IP) protection and management
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Intellectual property is a powerful commercial asset for any fresh produce brand.
Effective IP management is crucial for safeguarding your valuable brand assets, minimising reputational risks and facilitating growth by sharing your unique value proposition while retaining rights to your distinct product offerings.
Our global expertise in international IP protection and management spans a comprehensive range of services tailored for fresh produce brands. From IP strategy development to prosecution and enforcement, Twenty Degrees ensures the integrity of your brand across the full IP life cycle. We work with our partners to take decisive action against third parties unlawfully exploiting your brand through legal recourse. We also have particular expertise in managing the interface between plant variety rights and trade marks, which can effectively extinguish brand protection for unwary entrants into the fresh produce sector.
Twenty Degrees offers fresh produce brands a suite of services to protect their intellectual property, including:
- audits and evaluation of IP assets
- full IP portfolio management and protection
- brand monitoring for unauthorised use of IP
- designing and conducting robust anti-counterfeiting programs
- enforcement and litigation direction.
With Twenty Degrees, your fresh produce brand’s IP is protected and strategically managed to maximise its commercial value.
Pink Lady®
Joya®
Rico™
