Our work
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Our work
Bringing fresh produce to life.
Twenty Degrees works with breeders, brands, licensed partners and retailers, managing a portfolio of brands, IP and commercial interests, with representation across key international markets and territories.
Twenty Degrees is a global leader in commercialising and managing some of the world’s best-known branded fruit and vegetables. For over 30 years, Twenty Degrees – formerly Apple and Pear Australia Limited (APAL) and Coregeo’s commercial and marketing teams – has expertly managed the Pink Lady® brand. Building on this proven experience, Twenty Degrees offers an adaptable suite of services designed to drive commercial development and the global success of branded fresh produce.
Through a tailored licensee model, Twenty Degrees maximises its global resources, industry insights and expert skills to elevate brands into household names, offering unique benefits to potential clients.
Brands managed by Twenty Degrees benefit from a complete service offering, including licensing and trade mark management, brand development, IP protection, quality assurance, territory management, marketing and promotion.
Pink Lady®
The world’s most loved apple brand, Pink Lady is grown and sold under licence around the globe.
Joya®
Renowned for its robust performance, Joya combines the best qualities of a great red apple with a sunny disposition.
Ricó™
A delightfully different pear with serious blush appeal, Ricó is not what you’d expect from a pear.
Tenderstem®
The leading brand of brassica in the UK, Tenderstem broccoli is the vegetable you will love from the floret to stem.
Consulting and services
With specialist expertise in the fresh produce industry, Twenty Degrees offers consulting and services to support companies in building stronger, more impactful brands. Whether refreshing an existing brand or bringing a new one to life, Twenty Degrees provides expertise across all facets of brand growth and management, from IP protection and compliance to territory management and brand marketing.
From the strategic positioning of new branded varieties to the global management of iconic brands, Twenty Degrees tailors solutions to elevate brand visibility, ensure consistent quality, and drive market differentiation. This flexible approach bolsters a brand’s strengths, enabling fresh produce brands to thrive and prosper in a competitive marketplace.