Pink Lady®
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Pink Lady®
Pink Lady is the world’s most loved apple brand, with almost 470,000MT of branded apples grown and sold under licence around the globe.
For over 30 years, Twenty Degrees—formerly Apple and Pear Australia Limited (APAL) and Coregeo’s commercial and marketing teams—has expertly managed the Pink Lady® brand. This management encompasses the licensing, marketing, quality assurance, territory oversight and IP protection, solidifying Pink Lady® as the world’s leading fresh produce brand.
Operating a robust global network, Twenty Degrees oversees 10 Master Licensees, 135 licensed exporters and 136 licensed importers across 13 countries. The Pink Lady® network spans Europe, the UK, and Africa, and emerging markets in Asia and the Middle East.
Through strategic collaboration within this international framework, Twenty Degrees actively invests in the growth and global marketing of the Pink Lady® brand.
By managing the entire supply chain, Twenty Degrees ensures that Pink Lady® consistently delivers its renowned quality and adheres to brand specifications, providing consumers with an exceptional eating experience.