Ricó™

Exported to Thailand, New Zealand and Canada, the Ricó pear brand attracts premium retail channels in export markets.

Ranged in Australia in Coles Supermarkets since 2022, Ricó pears offer consumers an excellent eating fruit.

Under evaluation in Europe and the US, the brand and variety are proving popular with retailers and growers because it is able to be stored late into the season.

Twenty Degrees has partnered with Australian growers in the Goulburn Valley and Western Australia to help consumers fall back in love with pears with Ricó.

A delightfully different new generation pear with a fine texture and excellent flavour, Ricó pears can be enjoyed firm or ripe. Recognising these unique qualities, Twenty Degrees developed an unconventionally cheeky personality and brand suite that perfectly captures the essence of Ricó.

With eye-catching packaging designs and quirky marketing materials, Twenty Degrees crafted a captivating brand that not only stands out but also engages with consumers.

Beyond branding, Twenty Degrees oversees licensing, marketing, quality assurance, territory management and IP protection for Ricó, ensuring the brand integrity is upheld as it continues to develop in the markets where it’s grown and sold. 

As Ricó continues to gain momentum, Twenty Degrees is exploring new opportunities for expansion and further increasing the number of growing regions for the pear.