Tenderstem®
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Tenderstem®
Broccoli but better.
A great alternative to broccoli, Tenderstem® is the leading brand of brassica in the UK.
Naturally bred in Japan in 1993, using traditional plant breeding techniques, Tenderstem® is a brassica that is tender, juicy, succulent and flavoursome from floret to stem.
Tenderstem® has sustained double-digit growth in the UK over the past 7 years and is listed in all major UK retailers.
Through captivating advertising campaigns and a strong digital presence, the key benefits of Tenderstem® continue to be delivered to consumers in a fun and engaging way, strengthening awareness of the brand and its versatility.
Implementing a mix of brand management experience and innovative trade and consumer marketing services, the Tenderstem® brand continues to record year-on-year growth.
Tenderstem® broccoli is available in all major retailers throughout the UK.